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2018: A year of milestones

Giovanni Daprà

This time of year is renowned for reflection, and we certainly look back at the last 12 months with pride. It’s been a busy year at Moneyfarm, and we’ve reached a number of exciting milestones.

We launched the Moneyfarm Pension, secured a £40 million funding round, opened our Advice Centre, and even expanded into Germany, further cementing our position as a pan-European leader.

Moneyfarm Pension

We launched the Moneyfarm Pension in early 2018 to provide investors with financial security in retirement through the benefit of easy transfers, simplicity and low-cost investment advice.

Moneyfarm’s quick, simple and managed transfer process provides investors with a powerful tool to understand how much they have in their pension and put plans in place to reach retirement goals.

The technology that sits behind the pension product allows us to bring a cost-effective pension solution to those that have been locked out of the traditional wealth management space due to the numerous barriers to entry.

Unlike some pension products, basic tax relief is automatically added to your pension contributions and  flexi-access drawdown is a standard feature. This provides investors with the freedom to manage their retirement income according to their needs.

Find out more about the Moneyfarm Pension.

Expansion into Germany

In November, Moneyfarm acquired German digital wealth manager, vaamo. Marking our entrance into our third market, we’re combining our award-winning investment services with vaamo’s foothold in the German market to provide more personalised and innovative investment advice solutions across Europe.

Moneyfarm’s acquisition of vaamo marks an exciting new phase of growth, as we look to combine our European experiences to provide more personalised and innovative investment advice solutions internationally.

Read more about the acquisition.

Investment Advice

At Moneyfarm, we pride ourselves on providing a unique combination of simple investment advice and discretionary management to help you grow your wealth over time.

As one of the first digital wealth managers to offer regulated investment advice, Moneyfarm has worked throughout the year to strengthen our advisory service.

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We launched our Advice Centre earlier this year to make it even easier to understand investor profiles and portfolio recommendations, and update details to ensure your profile changes as you do.

Read more about our investment advice.

Securing the largest funding round of its kind

Moneyfarm secured one the largest European funding rounds in the first half of the year, according to a KPMG report. The £40 million investment is being used to further expand our vision through our advisory service – including goal based investing – products and investment proposition.

The funding round was led by Allianz Asset Management, which has increased its minority stake in Moneyfarm after first investing in us in 2016. Also joining the investment round were venture capitalist firm Endeavor Catalyst and Italian finance firm Fondazione di Sardegna. Further funding from existing backers include private equity firm Cabot Square Capital and initial investor United Ventures.

The funding round marked an exciting phase for Moneyfarm as we expand our customer base through a focus on greater personalisation of the investment advice we give to help support and guide customers along their wealth journey.

Read more about the funding round.

We won prestigious awards

2018 was a big year for our awards cabinet, with two prestigious awards taking centre stage.

We won Innovation of the Year at the British Bank Awards, the most widely reporting banking awards in the UK. Moneyfam was shortlisted for the award alongside Wealthify, WiseAlpha, Habito, True Potential Investor, and Revolut.

In July, we won Best Online Direct to Consumer Investment Platform at the YourMoney.com Awards, the longest-standing consumer finance awards in the UK.

We were especially excited to win this award as all entrants are subjected to a rigorous judging process based on competitiveness of price and structure. Shortlisted firms are then judged by a panel of over 200 readers who mystery shop each company and benchmark the quality of service provided in each product area.

We’re thrilled to win such a prestigious awards, and excited to see customer support for our product. Technology sits at the heart of our product. However we believe that in combining technology with human empathy and financial expertise we deliver something truly innovative – delivering cost-effective advice and investment solutions to every user.

Merry Christmas from everyone at Moneyfarm

Thank you for choosing Moneyfarm as the financial companion to help you reach your goals. I’m proud of everything the Moneyfarm team has achieved this year, as we continue to empower individuals to make the right decisions with their wealth to ensure financial security in the future.

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