To kick-start 2024, Moneyfarm is undergoing an exciting rebrand, encompassing a new identity, colour scheme, logo and totally revamped website, both in terms of design and information architecture. This change, which will be rolled out over the next few days, aligns our brand identity more closely with the goals and ambitions of over 130,000 of you who entrust your savings with us every day, as we invest together to achieve your financial and life goals, guiding and inspiring our work.
It is a significant change, but a natural step after a year of expanding our product offerings. Indeed, 2023 saw us as committed as ever to staying by your side in managing your wealth, but behind the scenes, we have worked tirelessly to create new investment solutions, aiming to become your ‘Total Wealth Manager’. Alongside our managed portfolios, the cornerstone of our offering, we have created solutions that will help you manage wealth for different needs and goals (such as Liquidity+), with different interaction models (such as Share Investing), or to express more specific investment views (such as Thematic portfolios).
Our brand is changing and reflects this journey, this next step forward. But some things will never change: simplicity and transparency remain fundamental principles for us, which we practise every day in our commitments to remain close to you, develop our products and be there for you with our consultants.
In our revamped logo, you’ll now see our new ‘Wealth, together’ tagline – this is exactly our ambition. Thank you for making it a reality every day, together with us.
*As with all investing, financial instruments involve inherent risks, including loss of capital, market fluctuations and liquidity risk. Past performance is no guarantee of future results. It is important to consider your risk tolerance and investment objectives before proceeding.
