Last week, Moneyfarm co-founder and CEO Giovanni Daprà appeared in Fintech Finance News to give a wide-ranging interview, where he gave his thoughts on a range of subjects, including the story of Moneyfarm’s transformation into a ‘total wealth management partner’.
“My vision for Moneyfarm is what we would call total wealth management,” said Daprà. “To do that you have to create an adequate offering to generate value for the customer in all their life stages. I don’t think anybody has done that in the digital world yet and we are already much further advanced than anybody else”
“Because investing can seem complicated people tend not to do it, they procrastinate,” he says. “Making investing accessible is where we drive value for the customer. During the onboarding journey with Moneyfarm, you get a video call with one of our consultants, which explains what the portfolio is and how it works. That call allows people to be 50 to 75 per cent more confident, to understand the fluctuation of the market and long-term performances.
“So, it’s all about building a customer’s confidence at a price point that is very different from the traditional industry’s.”
“So, we have to balance what the customer wants with what they need, and how we do that is by having investment consultants talking to product managers, so emotional need is translated into an experience that works for the Moneyfarm user. A combination of skills is required to address such an emotional and complex topic as money management.”
“Being the person who, not just as a platform, but as a counterpart, helps you make the right decision, is where I want to take Moneyfarm,” continued Daprà.
You can read the full interview on Fintech Finance News here. Alternatively, you can watch Giovanni in a roundtable discussion with two other fintech founders here.
Giovanni Daprà, Co-Founder and Chief Executive Officer: Giovanni believes in the idea that a better customer experience comes from technology and finance working together. He co-founded Moneyfarm with the aim of delivering the best investment solutions to help protect and grow an individual’s wealth over time. Prior to Moneyfarm, Giovanni worked at Deutsche Bank AG. He graduated from Bocconi University with a degree in Finance and has an MSc in Mathematical Trading and Finance from Cass Business School. Giovanni’s leadership is steering the course towards accessible wealth management for all.
*As with all investing, financial instruments involve inherent risks, including loss of capital, market fluctuations and liquidity risk. Past performance is no guarantee of future results. It is important to consider your risk tolerance and investment objectives before proceeding.
