Since we launched Moneyfarm in 2012, our mission has been clear: to make investing accessible and simple. Over the years, as your ambitions have grown and the financial world has evolved, so have we.
We’ve added new products like DIY investing, Pension Consolidation and Cash ISA. We’ve also introduced new portfolio options such as Thematics, ESG, and Liquidity+, all designed to give you more choice and control. Today, with over £5.3bn in assets on the platform, we’re proud to offer a level of flexibility and choice that puts us among the most innovative Digital Wealth Manager in Europe.
Now, we’re taking our next step forward.
Introducing a new tiered service for our Wealth products
Moneyfarm Wealth is how we structure our managed investment products, designed to provide you with clarity on the support you receive and how it evolves with your changing needs.
As your investments increase and your financial portfolio becomes more complex, the guidance you receive should reflect that.
In a market where the lines between DIY platforms and wealth managers are often blurred, we position ourselves differently, combining expert-managed portfolios, automated advice, human support when it matters, and a tiered approach to service that adapts to your goals over time.
It’s all part of our ambition to become your Total Wealth Partner, the home for all your investments, with the right level of support at every stage of your journey.
To make this clear, we’ve introduced three distinct tiers:
- Core: For clients with investments up to £10k, just getting started with investing or exploring Moneyfarm and automated advice. You’ll receive automated investment advice and expertly-managed portfolios, with help from our UK-based support team whenever you need it.
- Premium: For those with £10k–£100k invested, who are more experienced investors. You’ll get personalised guidance from our team of Investment Consultants when you need it, helping you stay on track and make confident decisions.
- Private: For clients with investments over £100k, managing more complex financial needs. You’ll be matched with your own Qualified Wealth Manager, who will support you personally and consistently, with access to a complimentary Guidance+ session per year.
No matter which tier you’re in, you’ll continue to benefit from our signature blend of human expertise and powerful technology, all in one easy-to-use platform.
A transparent pricing model
To support the new structure, we’re also simplifying and clarifying our fees. Here’s what’s changing:
- Fee unbundling: We now show you exactly what you’re paying for, from automated advice and portfolio management to platform fees.
- Progressive pricing: In line with industry standards and customer feedback, we’ve adjusted our fees to be progressive. This means you only pay the rate for the portion of your assets in each pricing band.
- Simplified bands: We’ve reduced our fee bands from seven to four, making the structure easier to understand.
- Modest minimum fee: A £1.25/month minimum fee ensures all clients benefit from a secure, high-quality service and covers the basic costs that we incur to open and maintain each new account.
- Fee cap: We’ve introduced an industry-first AUM cap at £1.5m. Any managed assets above this level will not incur additional management fees.
Why we’re focused on evolving
As we keep evolving as your Total Wealth Partner, we’re refining our service to better support every stage of your financial journey.
Our new structure lays the foundation for continued innovation: expanding our range of managed solutions, enhancing user experience, and delivering more tailored support and advice.
Whether you’re just getting started or managing a substantial portfolio, you’ll benefit from the right level of guidance, transparent fees, and a more personal service as your wealth grows. As well as having access to all our other services, including DIY investing and Cash ISA, all in our award-winning app.
It’s all part of our vision to combine passion, expertise, and technology to provide you with best-in-class investment solutions and advice that protect and grow your wealth over time.
We’re proud to be your Total Wealth Partner for the long term, and excited about what’s next.
*Capital at risk. Tax treatment depends on your individual circumstances and may be subject to change in the future.
*As with all investing, financial instruments involve inherent risks, including loss of capital, market fluctuations and liquidity risk. Past performance is no guarantee of future results. It is important to consider your risk tolerance and investment objectives before proceeding.
