Moneyfarm launched in the UK in 2016 and has grown steadily since, now managing over £5bn in assets. Along the way, we’ve strengthened our position through strategic partnerships and investment from major institutions such as M&G and Allianz.
Our purpose is to help more people improve their financial well-being by making personal investing simple and accessible through technology. Historically, this type of service was only available to people with substantial wealth, and it came at a high cost. Advisors often justified these fees by relying on jargon that could confuse and impress, rather than genuinely inform.
However, by combining technology with a human touch, we’ve removed many of these barriers. Our simple, intuitive app and web platform make it easier than ever to understand how your money is being managed – whether you’re using a Stocks and Shares ISA or exploring our wider range of products, such as pensions, Junior ISAs, General Investment Accounts, Cash ISAs, or even execution-only investing. Having easy and transparent access all in one place is a key part of our beliefs as we move closer to being a total wealth partner to our clients.
Over the past nine years, we’ve continued to expand and refine our offering. Most recently, we introduced our Cash ISAs and added US shares to our Share Investing universe. These developments are part of our broader ambition to become a true wealth partner – a place where people can manage all of their financial needs in one home. So if there’s anything more we can help with, please don’t hesitate to contact our friendly team.
We have also recently announced our transition to Quai as our pension administrator, which we are very pleased about. This move will not only reduce the underlying costs for our pension clients, but will also bring significant improvements to the overall functionality and experience of the product.
Over the years, we are happy to have been accredited with a few awards, which has given us a sense of justification of the mission that we are on.
2023
- Best Digital Investment Provider at the Moneyfacts Consumer Awards 2023
- Best Buy ISA and Best for Low-cost Pension at the Boring Money Best Buy Awards 2023
- Best Investment ISA Medium Portfolio at YourMoney.com Investment Awards 2023
- CNBC & Statista – World’s Top Fintech Companies 2023
2024
- Best Investment ISA Medium Portfolio at YourMoney.com Investment Awards 2024
- Best Buy ISA, Best Buy Pension, Best Buy JISA, Value for Money at the Boring Money Best Buy Awards 2024
- Best Private Pension at the Good Money Guide Awards 2024
- Digital Wealth Management Provider of the Year at the Moneyfacts Consumer Awards 2024
- Platform of the Year, SIPP Provider of the Year, ISA Provider of the Year, App of the Year at the Celebration of Investment Awards 2024 by the Financial Times and Investors’ Chronicle
- FT1000 as one of Europe’s Fatest Growing Companies for 2024 by The Financial Times and Statista
2025
- Best Investment ISA and Best Mobile Investment Platform at the Yourmoney.com Investment Awards 2025
- Best Buy SIPP, Best App, and Best for Low-Cost ISA Funds and Shares at Boring Money Best Buys 2025
- Selective SIPP Provider, Selective ISA Provider, Selective Platform, App at the Celebration of Investment Awards 2025 by the Financial Times and Investors’ Chronicle
- CNBC World’s Top Fintech Companies 2025
- -FT1000 as one of Europe’s Fatest Growing Companies for 2025 by The Financial Times and Statista
And while we’re able to offer lower fees than traditional providers, we certainly don’t compromise on quality. Below, you can see how our portfolios have performed compared with the wider industry peer group (ARC).
*The P6 only became available to clients on 16/05/2019, other portfolio risk levels measure performance from 01/05/2016. This performance is up to June 2025.
Past performance is no indicator of future performance. With investing, your capital is at risk.
*Simulated model portfolio returns. Actual performance may differ. Capital is at risk.
The returns here are simulated using an assumed balance of £250,000, and the average management fee from our pricing model of 0.46% from 01/01/2016 to 31/10/2017 and 0.55% from 01/11/2017 to 31/12/19. The returns are net of underlying fund costs and market spread. The returns are the total returns, so include all dividends. (Data Source: Bloomberg/xignite). The P refers to a portfolio risk level, with 2 being the lower end and 6 being the higher end.
Moneyfarm’s track record speaks for itself. With a broad and carefully designed range of solutions, we’re confident we can support every type of investor, whether you’re just getting started or looking for a trusted place to consolidate and grow your wealth over time.
Guidance+
We’ve also introduced Guidance+, which offers cashflow forecasting to help you understand whether you’re on track to meet your financial goals, and what steps you could take to strengthen your position. In addition, we provide external portfolio reviews to assess how well your investments are diversified, offering in-depth analysis of exposure, diversification and the level of volatility within your holdings.
At Moneyfarm, we’re proud to offer continuous support and guidance throughout your financial journey. Thank you for choosing us as your wealth partner. We’d love for you to get in touch with our Investment Consultant team so we can learn more about your goals and how we can best assist you. And of course, if you ever have any questions, we’re always here to help.
*As with all investing, financial instruments involve inherent risks, including loss of capital, market fluctuations and liquidity risk. Past performance is no guarantee of future results. It is important to consider your risk tolerance and investment objectives before proceeding.
