Moneyfarm has won Best Online Direct to Consumer Investment Platform at the 21st annual YourMoney.com Awards, the longest-standing consumer finance awards in the UK.
We’re thrilled to win such an esteemed award, especially as all entrants are subjected to a rigorous judging process based on competitiveness of price and structure.
Shortlisted firms are then judged by a panel of over 200 readers who mystery shop each company and benchmark the quality of service provided in each product area.
Chief Executive Giovanni Daprà said: “It’s an honor to win this award and to be recognised for the cost-effective investment advice we deliver on ISA and pension investments.”
“Moneyfarm blends technology with human expertise to provide consumers with a service that helps them make better decisions with their money, and ultimately reach their goals. Whilst we believe in the hybrid approach we offer our customers, technology is the cornerstone of our business and we’re proud of our talented engineers.”
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Moneyfarm was founded in 2011 by Giovanni Daprá and Paolo Galvani after they realised the lack of transparency and high costs many faced looking to manage their wealth.
Moneyfarm reached a number of exciting milestones in the first six months of the year, securing a £40 million funding round, the largest of its kind, and launching the Moneyfarm Pension and Advice Centre, amongst other important developments.
Joanna Faith, YourMoney.com editor, said: “Our awards are judged by the people who really matter, the customers, so all the winners should be incredibly proud of their achievements. They have shown they are the best of the best in their sector. A big congratulations to you all.”
Moneyfarm’s frictionless sign-up process, and expert management of portfolios were referenced as key areas that set us apart from the competition.