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How pound cost averaging can help maximise your investment returns

You’re looking to grow your money for the future, but recent market movements have made you question whether now is the right time to invest. Correctly timing the market is a huge challenge for even the most experienced investors, which is why you should look to maximise your returns through the simple strategy of pound cost averaging.

The start of 2018 was characterised by the return of volatility to the financial markets after a surprisingly benign couple of years against growing uncertainty on the global stage.

Whilst volatility has since calmed down, international uncertainty – both financial and political – is still there, and arguably always will be. This shouldn’t necessarily change the way you invest, however.

In the face of uncertainty and turbulence, you should keep an eye on your long-term investment goals and seek to increase the level of diversification in your portfolios. You should also seek to take a more risk adjusted approach to investing, such as pound cost averaging.

Can you time the market?

Correctly timing the market is one of the biggest challenges facing investors. To generate meaningful investment returns you would ideally invest when the market is at its lowest and sell when it is at its highest.

But timing trades isn’t easy; it requires constant monitoring of financial markets, the skill to respond to such events, and enough spare cash to cover the high cost of regular trading.

Even the best-known fund managers and investors believe it’s almost impossible to time markets perfectly. Warren Buffett once famously said: “We continue to make more money when snoring than when active.”

Investors are left asking themselves two questions: how do we avoid putting our long-term investment goal at risk, and what can we do to improve the chances of entering the markets at the right opportunity?

Pound cost averaging

One way to work around market timing is to take the little and often approach to investing, rather than investing a lump sum in one go. This strategy can be particularly beneficial during a time of turbulence and uncertainty.

Pound cost averaging is a technique where you make investments on a regular basis and therefore average the price you pay for the total investment over time.

Most investment instruments, such as single name equities, exchange-traded funds (ETFs) or open-ended mutual funds, are available for purchase through regular savings plans (such as ISA schemes) allowing investors to invest on a regular (such as monthly) basis.

At Moneyfarm, our regular investment plans of £400, £800, and £1,600 are popular with investors. Find out what impact these plans could have on your ISA savings and retirement income.

The key benefit of regular investing by setting up a direct debit is that you can avoid market speculation whilst also ironing out the fluctuation of an asset’s price over time, therefore, taking away the worry of finding the right time to invest.

To illustrate this strategy, we have simulated the result of a monthly contribution investment approach in comparison with a lump sum approach when making the same investment.

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By making an investment, your capital is at risk.

pound cost averaging, regular investing, direct debit

Let’s assume that an investor wanted to increase their exposure to the UK equity market by investing £13,000 in a UK stock ETF from June 2017. The investor can either invest the lump sum at the start of the period, or choose to make monthly contributions in equal tranches at the start of each month over the next year to average out the purchasing cost.

By making monthly contributions whilst investing in a volatile and falling market, such as in the early start of 2018, the investor bought more shares at a lower price (£6.25 per share and 2,081 shares in total).

If the individual had invested the total amount at the start they would have paid £6.60 per share and 1,969 shares in total. This is equivalent to a discount of 5.4% in price terms and will ultimately boost performance of the portfolio when markets recover.

However, making regular investments over time in a rising market can also lead to a higher average cost of purchase compared to investing the lump sum at the start.

Building a strong portfolio

Building an investment portfolio that reflects your investor profile, appetite for risk and time horizon puts you in the best position to protect or grow your money during times of uncertainty. If your goals are in the near future, you’ll prioritise protecting the value of your money, whilst longer-term goals like retirement will focus on growing it.

By reflecting these needs in the mix of investments in your portfolio, you can ensure you’re in the best position to reach your goals.

This can be quite difficult to do yourself, which is why we’re committed to providing cost-effective investment advice to all our investors. We’ll match you to an investment portfolio that reflects you, your financial background and your financial goals, and our experienced fund managers will continue to manage this for as long as you invest with us.

This means the hardest decision you have to make it how much and how often you want to invest. Setting up a direct debit makes this even simpler.

In general, a pound cost averaging strategy provides more flexibility as you can avoids the opportunity cost of committing a large sum of cash at the start of the investment period. Investors can build a strong portfolio by investing little and often.

Establishing a disciplined and regular investment pattern is a great habit for UK savers at any time. In doing this, you take the emotion and speculation out of the investment process and returns will be smoother amid market volatility.

When it comes to investing, slow and steady wins the race.


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