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Why invest with a robo advisor?

A robo advisor is a digital investment interface providing customers with easy access to financial markets and an interactive user experience. All this at a fraction of the cost of both traditional advice and mutual funds. A relationship with a robo advisor, or digital wealth manager, usually starts with a short survey.

So why should you choose a robo-advisor?

1. Accessible to everyone

Very low minimum investments. In some cases you can invest from as little as £1 and receive a number of portfolios, held in various types of accounts; such as ISAs and general investment accounts, that will be tailored to your investor profile.

2. Lower fees thanks to technology

The price of financial advice is cut thanks to technology. Using a short questionnaire, designed using the latest thinking in behavioural economics, you are assigned to a suitable investment profile which aligns to a portfolio. This portfolio is built up of a mix of assets weighted to your attitude to risk.

3. A transparent and efficient fee structure

Customers are only charged an annual management fee, which is usually much lower than the market incumbents. This is facilitated by using passive investment vehicles such as Exchange Traded Funds that have no active management fee (customers will pay the ETF fees on the assets they hold, which range from 0.15-0.30%)*.

4. Access your investments at any time

Having your portfolio available on mobile is both reassuring and accessible when it comes to managing your money. You will have 24/7 access through either the mobile web or an app, and the ability to manage things on the move.

5. Easy to use

Platforms are optimised with the user experience in mind, allowing easy navigation and management of your money on a daily basis. These discretionary accounts also come with a team of investment professionals, with years of experience, behind the scenes, who will constantly monitor and rebalance your portfolio, at no extra cost.

MoneyFarm offers the opportunity to try out a robo-advisor with no commitments or obligations. You can sign up within 7 minutes and build a test portfolio, helping you get a feel for things. We then offer zero management fees on your first £10,000 invested, and if you don’t like it, your money can be back in your bank account within 3 working days. There are no entry, exit or subscription fees.*

* Please see our website for more details on our fees. ETF costs apply.

 

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