Why is planning for our future so difficult? We all know what we should be doing: eating a healthy diet, exercising, drinking less, saving money etc. But many of us don’t act, even if the intention is there.
With this report we explore why as a society we find it difficult to invest in our future happiness and wellbeing. Why we frequently give in to temptation, or cultural pressures and buy a new gadget or outfit instead of saving that money for the house we hope to buy, or putting it into our pension. Is short-termism driving our behaviour and why?
Are we a society with no time to digest and interpret complex messages – or simply a nation overwhelmed by choice?
By decoding short-termism, the origins drivers and psychology behind this modern phenomenon, we hope to better understand our current behaviour and equip you with the tools and advice you need to achieve a healthy balance. Ultimately we want you to be able to enjoy life in the future just as much as you do today.
We’ve worked with a panel of world-leading experts spanning science, psychology and trends, supported by original quantitative consumer research to develop this study into short-termism and its impact on our current and future lives.
The report covers:
- What short-termism is
- The impact short-termism has on your future
- Saving and spending habits
- How resistant we are to change
- How happiness and regret plays into financial planning
- Top tips on how to plan for the future
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